Designed of the lead diffuser, an online-exclusive product for the air freshener brand Airwick. The client desired to slightly exceed the usual colourful brand tone and manner to achieve a more natural feel while creating a sustainable package that uses minimal ink. As a result, the decision was made to design it using a single white colour on craft board paper. To establish a connection with the standard lineup of SKUs featuring the same fragrance, the common illustrations were redrawn in a linear style on the outer box.