I was responsible for the brand design of Amsterdam Beer, a lager brewed in the Netherlands, which includes the logo, packaging, and website. The client requested a design that communicates its identity as Amsterdam beer, is friendly, and maintains a classic style without becoming too casual like contemporary craft beer designs, ensuring it would be timeless. In response, I arranged the traditional Amsterdam red XXX mark and a charming view of the houses against a green background that complements the Amsterdam Beer bottle.
