I was responsible for updating the packaging and logo design for P&G's detergent brand, Bold Japan (localized version). The design theme was "American toys," and the client requested a vibrant and playful design that would stand out on the crowded shelves of Japanese detergents, clearly indicating that it was a new product.
To achieve this, I designed the "Bold" logo to resemble toy beads and ensured that all elements followed the same style. This logo received very positive feedback and has remained unchanged for over ten years.
