I was responsible for the design of high-quality incense branded as Chie, made exclusively from natural fragrances. The client requested that the logo incorporate an ENSO, a symbol representing the highest state of Zen enlightenment while maintaining an overall minimalist design. I achieved this by transforming the letter "C" in the product name into the ENSO. Additionally, I aimed for a design that emphasises the fragrance more prominently than the brand name, making it easily recognisable in retail spaces.
